Did you know Pinterest is the No. 3 social media website?
Did you know that 84 percent of the Pinterest audience is female?
That’s why ACM Newsroom and the ACM digital team is working to develop a content strategy for how our newspapers and website can use this growing social media site to drive traffic to our websites and improve engagement with the audiences and communities we serve.
Right now, we are going to be focusing on 5 markets and launch a Pinterest page for them this summer. Those markets will be Athens (Ohio) Messenger, Cecil Whig in Elkton, Md., Brownwood (Texas) Bulletin, Valley Town Crier in McAllen, Texas and the Stephenville (Texas) Empire-Tribune.
If you are involved with any of these markets, you don’t have to do anything yet. We are still working on our strategy and execution of the plan. But, stay tuned.
Those five markets will serve as beta tests for how we, at ACM, roll out a Pinterest strategy throughout the rest of our properties.
But, what you can do now is jump on the Pinterest bandwagon. My wife has been “pinning” for several months now, and finally I joined this past weekend.
Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections and/or ‘like’ photos. Check it out at www.pinterest.com. It is still in beta format, so you will need to request an invite. I did so, and received my invite within 48 hours.
