Star Democrat (Easton, Md.) to hold contest for website background images

Wanted to share this GREAT idea by the folks at the Star Democrat in Easton, Md. They are holding a photo contest and the winning photos will be used as the background image on their website.

Here is the information from a story posted at www.stardem.com:

The website edition of the Star Democrat is holding a photo contest with winners seeing their photos used as the background for Stardem.com for a week, according to Jeff Schneider, marketing director for ACM Chesapeake, the Star Democrat’s parent company.

Each week the website will select a winning photo and post it on the website, along with the photographer’s name. The photo must be of local events of locations.

If you have pictures that you think would make a good background, submit them by logging onto the website and using the “post photos” button at the top of the website. When you upload your photo, type “Website Background” in the title line; be sure to include your name and email address in the description area.

Since the website’s content is centered on the screen, it will cover the center section of the submitted photo, so make sure the photo’s subject shows up toward the edges of the photo.

Any photos submitted must be the original photo taken by the person who submits it, and must be accompanied by a description of the photo and the photo credit desired by the photographer. The Star Democrat reserves the right to use the photo in any future publishing opportunities.

This is a great idea, and one that could be done at all of our locations.

Cecil Whig publishes Book of Lists promotion

There are people in today’s world who love numbers.

Some call them “stat geeks.” I am one of the geeks.

That’s why I love the promotion put together by the staff of the Cecil Whig in Elkton, Md., called “Book of Lists.”

It provides vital information and data for Cecil County, the region the Whig serves in upper Maryland. In the 20-page section, there is vital data provided including demographic and economic data for Cecil County in the past 10 years, as well as real estate transactions that took place in the region. There are also pages dedicated to health statistics and a rundown of the county’s largest employers.

These Book of Lists are big sellers to real estate offices, medical offices, chamber groups and visitor centers, and help attract citizens to relocate to a region.

Along with the pages full of information, there are also pages dedicated to advertising space.

For a complete look at the section, click the following link:
http://www.cecildaily.com/special/marketplace/page_c1970b22-4c36-11e1-9545-0019bb2963f4.html 

If your market does not already produce an annual Book of Lists, please consider adding it to your 2012 editorial  promotions calendar.

For more information, contact Ralph Bush, general manager of the Cecil Whig, at rbush@chespub.com.

To see a selection of pages from the section, view the gallery below:

IDEA CENTER: 5 ways to localize the 70th anniversary of the attack on Pearl Harbor

This year marks the 70th anniversary of the attack on Pearl Harbor by the Japanese Imperial Navy. The base was attacked by Japanese fighters, bombers and torpedo planes in two waves. The attack killed 2,402 Americans and wounded 1,282, and also sank or damaged three U.S. Navy cruisers, three destroyers, an anti-aircraft training ship and one minelayer.

As your newspaper prepares to cover and localize this national event, here are five story ideas or tips from ACM Newsroom:

1) Interview families of World War II veterans: With every passing year, the number of World War II survivors decreases dramatically, making it a challenge in many of our communities to interview and chronicle the veterans’ stories and experiences themselves. But, those stories can still be shared by their loved ones, either by a spouse, son, daughter or grandchild. Interview them and tell their story!

2) Interview your local historian: Find out who in your community might have played a role in the attack on Pearl Harbor, or in World War II. Let your local historian write a guest column, or conduct a “10 questions” piece with your historian on the impact World War II had on your community. This would make both a great print and digital (video) piece.

3) Visit the history class at your local high school: Write a first-person piece on what today’s students understand about the impact of the attack on Pearl Harbor and World War II had on the nation and the world. Share the students’ thoughts and opinions. This would also make a great alternative-story format piece for both print & digital.

4) Visit your local American Legion or VFW posts: If you want to find veterans, these are two great places to look. Conduct a Q&A with a local veterans of any war, on how being involved in the military and a conflict or war affects not only the lives of soldiers, but their loved ones as well.

5) Get feedback from readers: Put together a reader call-out asking readers and residents to submit messages of support and appreciation, and run them alongside your coverage (either local or national) of the 70th anniversary of the attack on Pearl Harbor).

Idea Center: Get story idea as shoppers prepare for the holiday rush

The Coupon Queens meet to swap coupons and ideas at their last meeting in Miami, Okla.

This holiday story idea comes from the staff of the Miami (Okla.) News-Record. It centers around the coupon craze that has swept the nation, and is a great way to not only promote how shoppers can find deals with coupons, but also how many of those same coupons can be found in the local newspaper.

Here is the first three graphs of Melinda Stotts story:

Serious savings. The Coupon Queens take saving money to a whole new level. The Coupon Queen group was started after Jacque Adey began a Facebook page as a place for her to go to “like” pages relating to couponing to keep from overloading her news feed on her personal Facebook page.

“I had no idea what kind of a frenzy it would cause!”Adey said.

Adey, who works at Walmart, said she became interested in couponing in July after watching the TLC show “Extreme Couponers,” but said, “I can’t watch it any more because it’s so unrealistic.The only time you see them saving money is when they go and buy a thousand of one thing, of course you’re going to save money if something goes on sale for a dollar and you have a dollar coupon. But for me just saving money is nice.”

To read the full story from Melinda Stotts click this link:
http://www.miamiok.com/news/article_403df086-12e8-11e1-bf55-001cc4c002e0.html#.TsqObHOlc9d 

Want to use Cover It Live? Check out our video tutorial

A handful of our newspaper website’s used Cover It Live, a free blogging software, to provide election results to their readers this week.

Since then, we have had some inquiries about how to use the software. So, here is a video tutorial on how to set up a Cover It Live account, build a live blog and embed it on your website.

Industry Chatter: Tips on how to best monitor a live chat session on your website

After promoting the Jackson County (Ohio) Times Journal’s use of Cover It Live to provide up-to-the-minute election results, I thought it appropriate to share these tips on how to best manage a live chat on your website.

This comes from www.poynter.org:

A live chat is a production that requires clear roles and responsibilities. The moderator role is central; he or she works behind the scenes to create a smooth experience by relying on  a strategy proven to increase participation and engagement. This strategy enables a moderator to open lines of communication between journalists and the public by fostering a meaningful discussion about the news of the day.

Drawing on my experience moderating Poynter.org chats via Cover it Live, I’ve come up with 10 tips on how to moderate a successful live chat.

Full the full story, go to this link:
http://www.poynter.org/how-tos/digital-strategies/150772/10-tips-for-moderating-a-successful-live-chat/

Athens (Ohio) Messenger shines in previewing football game featuring two undefeated rivals

The front page of the Athens Messenger for Friday, Oct. 28, 2011

The Athens (Ohio) Messenger published the perfect example of how a local newspaper should treat a big-time Friday Night Football matchup in today’s edition.

The newspaper, at the urging of publisher and regional manager Monica Nieporte, pulled out all the stops in today’s edition previewing the game featuring two undefeated local high school football teams. The winner will move on in the playoffs and finish the regular season 10-0.

The Athens Messenger staff scored a touchdown with all the various  features in today’s edition. There is the page one feature and design teasers; the Facebook feedback section on page 4; the two high school spirit pages that fans can use to cheer for their teams in the stands; and the business shout-out pages.

All of that is in one edition of the printed publication. Wow!

Said, Nieporte, “Today’s paper is a great testament to the quality of people you have here in Athens and what can be accomplished on very short notice when everyone works as a team. I had a “brain child” Wednesday afternoon as I drove past Athens High School’s football field…. (Friday night) Athens and Nelsonville play each other for the the division title and both teams are 9-0. No one can remember if that has ever happened before where both teams were undefeated with the whole championship on the line when they played each other. We felt this warranted something beyond our usual Friday night football coverage.

“The editorial people got to writing, posed questions on Facebook, did an online poll, and designed a great looking paper. The sales people and graphics people sketched out a plan for ad sales and filled a double truck plus sold a strip ad at the bottom of the fan banner pages that fans can choose which team they support and take that banner to the game to wave from the stands.

“I think what the team did in less than 48 hours is pretty remarkable.”

We couldn’t agree more!

Check out the gallery of pages in today’s Athens Messenger.

Grove (Okla.) Sun, Miami (Okla.) News-Record publish updated Weekends section

Two ACM newspapers located approximately 20 miles apart from each other in Northeast Oklahoma are partnering to produce a lifestyle section called Weekends.

The section is published every Friday in the Grove (Okla.) Sun and the Miami (Okla.) News-Record. The newspapers are managed by publisher Cheryl Franklin.

The section is heavy on lifestyles and “things to do” content, which is evident in the Oct. 21 issue of Weekends.

Page one of the Oct. 21 edition of Weekends features a large photo of a young boy in a pumpkin patch, previewing the main feature of “20 activities for you and your family to do this fall.” The rest of page one is built around teasers for content that can be found inside the 8-page issue.

Our favorite page in this Weekends edition is how the staff packaged the “Things to do this fall” feature, using an alternative-story format. Some of the 20 things to do this fall centered around family fun, such as visiting a corn maze or taking a fall foliage tour, while others focused on the more mundane like cleaning out the gutters of your home and replacing the batteries in your house’s smoke detectors.

Overall, the presentation of the story in an alternative format was well done, even though we would have liked to have seen a few more graphic elements on the page to go along with the list.

The final page of the section we are highlighting is a photo page focusing on a Walk for Life event. Again, if we were to focus on getting as many local faces in the paper as possible, this page would help us reach our goal. Lots of local faces, and a great tribute to an event for a great cause. Well done!

A section like the News-Record and Grove Sun’s Weekends edition is great for Friday publications, and could be a success in many of our markets that may be lacking quality lifestyle content.

View the three pages highlighted from the Weekends section below:

Here’s an exercise: Count the number of local faces in your newspaper each day

Front page of the Monday, Oct. 24, Star Democrat in Easton, MD.

One of the daily practices I liked to do when serving as a publisher and editor at the various community daily and weekly newspapers that I previously worked at was to count the number of local faces we had in each edition.

During the week, our benchmark was 25-50 local faces in each Monday through Friday edition. On Sunday, our goal was 100-150 local faces.

Do you do a similar exercise? If not, try it. It is a great way to see if your newspaper is publishing enough local photos and highlighting the activities of the community and achievements of its residents.

Some of these faces would be included in grip-and-grin style photos taken by both staff and readers, and while grip-and-grin photos are a “no-no” among photojournalism purists, they are a rite of passage in community media.

A community page published by the Star-Democrat of Easton, Md., featuring nearly 100 faces on one page!

But, that’s not to say that your entire newspaper should be full of grip-and-grins, nor should they be featured on your front page.

It’s always important to make sure as many photos as possible in your newspaper have a human element in them. Don’t let your reporters and editors run a photo of empty swings with the story about the new park in town, please make sure they get a photo with children using the swings — even if it means they have to make sure and take the time to wait until there are kids at the park. And, of course, do not pose or set up photos just to get that human element.

Photojournalists are witnesses to history — not makers of it.

After doing a little research, the best example of using both staff and reader-submitted photos to add some elements to an inside page and publish nearly 100 faces on one page allow could be found in the Monday, Oct. 24, Star Democrat of Easton, Md.

A local news page in the Monday, Oct. 24, edition of the Star-Democrat of Easton, Md.

In a Monday edition, they had approximately 150-160 faces in the newspaper.

Great job!

Attached with this post is a community page with several photos and local bulletins.

Talk with your staff about making sure your newspaper has a “human element” in every edition.

Photos involving people in your community are a great way to achieve this, as well as adding more graphic elements to your inside pages, which tend to be a little gray in the majority of our newspapers.

Your readers will notice and appreciate the difference.

Stephenville (TX) newspaper highlights ‘Fan of the Week’

The E-T "Fan of the Week" feature on the sports pages of the Stephenville (Texas) Empire-Tribune.

It’s no secret that we here at ACM Newsroom love unique ideas that involve our readers.

And that’s why we love this idea — the E-T Fan of the Week — being orchestrated by the staff of the Stephenville (TX) Empire-Tribune.

Each week, the E-T staff is highlighting a “Fan of the Week,” who has his or her photo taken at a local football game. The photo is published in the newspaper, and that person receives a prize by stopping by the newspaper office.

What a simple idea, and what a way to include readers in your publication and give them a prize to brighten your day.

This promotion could be done during all sports seasons, not just football. Could you add this as a basketball, wrestling or hockey feature this winter? I bet you could!