
The home page of the Grove (Okla.) Sun, which can be found at www.grandlakesun.com. We love the Halloween-themed background.
After launching on the Town News Blox format in early August, the Grove (Okla.) Sun staff has improved its emphasis on digital content, and the results of their hard work are in the numbers.
As of today, the newspaper’s website at www.grandlakenews.com has seen 21,082 visits and 84,599 pageviews in the month of October 2011.

The Grove Sun staff has put a strong focus on its photo gallery online, which is a proven driver of traffic.
That’s a solid growth over the website’s September 2011 numbers: 18,019 visits and 71,356 pageviews. In August 2011, the website saw 11,171 visits and 46,735 pageviews in a limited run of 20 days.
The success of the Grove Sun website can be contributed to several factors. One, the new look of the website with the Town News Blox format is much more reader friendly.
Second, the home page is a vast improvement as well, and the newspaper staff has done a good job offering a variety of content for the digital reader. I am most impressed with the video offerings, photo gallery from the newspaper itself, and the reader-submitted content featuring stories and photos.

The reader-submitted content section on www.grandlakenews.com
And finally, Peggy Kiefer’s contribution as a member of the Digital Reporter Project has helped put more content as news happens on the website. But, it’s not all Peggy. The entire staff has realized the importance of posting bulletins online as news happens.
Shalee Franklin serves as the online coordinator for the Grove Sun, and the newspaper is published by regional publisher Cheryl Franklin.
The website transformation is led by the ACM digital team of Rodney Blaukat and Allen Free.