The numbers are in, and video viewership is growing at all ACM websites throughout the country.
In January 2012, ACM, as a company, surpassed the 1 million video view mark after 2-plus years of including video on its digital content offerings. As of May 16, ACM’s video channels have experienced 425,045 more video views, bringing the company’s total to 1,479,146 video views.
That’s huge growth in just 4 months. The growth has be attributed to several more newsrooms embracing ACM’s content strategy of “Digital First… Print Best,” as well as having 20 members of the ACM Digital Reporter Project in the field.
The website with the highest video viewership between the timeframe of Jan. 20-May 16, 2012, is the Brownwood Bulletin, and its website www.brownwoodtx.com. The Bulletin’s video channel has experienced 62,807 video views for a 47% growth. It has posted 157 videos in that same time frame.
Hats off to the Bulletin staff and regional online coordinator Matthew Hinman for their efforts to beef up their video content.
Other video channels with strong growth since Jan. 20, 2012 to date are:
• Athens (Ohio) Messenger: 46,607 video views, 21% growth
• Stephenville (Texas) Empire-Tribune: 39,342 video views, 31% growth
• Cecil Whig (Elkton, Md.): 32,455 video views, 13% growth
• Alice (Texas) Echo-News Journal: 30,892, 36% growth
A couple newsrooms that deserve a special mention are:
• Logan (Ohio) Daily News: Channel has seen 14,449 video views since Jan. 20, 2012 — an increase of 52%. Special thanks to editor Rochelle Hawk, a member of the Digital Reporter Class 2.0.
• Valley Town Crier (McAllen, Texas): Video coverage of a hail storm garnered 22,987 video views.
• The Star Democrat (Easton, Md.) has posted more videos (263) since Jan. 20, 2012, than any other newsroom — leading to an increase in video views of 45% during the same time period.
• Mesabi (Virginia, Minn.) Daily News has seen an increase of 66% in video views. The staff has produced 42 of its 92 videos in the last four months. Kudos to Jesse White, another member of the Digital Reporter Project 2.0 class for his efforts.
Curious to know your newspaper website’s video stats? Check out the graphic below (click to enlarge):
